Grand Rapids Auto Repair

Critters and car repair Customers coming to an auto repair shop want varying degrees of information.  Some customers may want to have an in-depth discussion of the needed repairs with an explanation of what, where and why. Others want their vehicle to be repaired. No explanation needed. I recently took my granddaughter to the Critter Barn in Zeeland. She loves petting the bunnies and watching them hop around. We were fortunate enough to have one of the staff members show us the newborn bunnies and share some information about rabbit genetics and behavior. It was very interesting to me and I appreciated the staff being willing to educate us. However, my granddaughter who is three, just wanted to pet the bunnies. That is what she did while I chatted with the staff member. We both left the Critter Barn with the experience/information that we valued and were satisfied with our visit. The goal when a customer comes in is to ascertain what their level of needed information is, answer ... read more

Ratchet and Wrench is an automotive industry publication that we've enjoyed reading since its inception several years ago. The magazine tells the story of someone who runs, owns or works in the automotive repair industry. They give a description of how they overcame a problem within their business or approached something from a different angle, and came up with a unique solution or idea. We are really excited to be featured in an article in the September issue of Ratchet and Wrench. The focus of the article is Jeff's move from automotive technician to service advisor. It was a business decision that we made years ago as we grew the business. Jeff has always enjoyed working with customers, but in the past had worked mostly as a technician. It was a neat opportunity for us to share our story and hopefully encourage anyone that is currently trying to make a similar decision. We've been blessed with terrific employees who've contributed to our business in so many ways. They've ... read more