“I love your sign!” This is a sentence we hear a lot. And we love it!
This is our own little piece of the world on the corner of 52nd and Eastern in Grand Rapids. We are fortunate to have a lot of traffic passing our business every day. From the standpoint of business visibility, etc, it's a great spot. When Arie Nol purchased the property in 1976, there wasn't much out here. It was the edge of Grand Rapids. The ’burbs.
Having the ability to impact so many people every day is kind of fun. We made the decision 15 years ago, when we erected the new sign, to not put anything up but quotes, puns or something inspirational. At first it was tempting to place ‘specials’ on the sign. Where we missing a huge opportunity to reach potential customers? Maybe. As a small business owner, it's natural to revisit decisions to see if they were good ones.
The unexpected aspect of our sign is how much enjoyment WE get out of it. Having someone that is not a customer come in or call and say, “You made me laugh” or “I think that quote on the sign was meant for me” is a way to reach people and hopefully add something to their day, even if we don't directly interact with them.
It's also a way for me to spend some time on Pinterest at work. It's a great place to find quotes and sayings. And maybe shoes, pins of kittens, and really great recipes.