Running a small business requires you to wear so many hats and learn something new every day. One of the biggest challenges is marketing. Marketing dollars need to work to bring in business. Fourteen years ago our marketing consisted of deciding how big our telephone book ad was going to be.
There are so many different opportunities now to get your business name out into the public. Internet ads, promotions, radio, TV, direct mail, email, Facebook, Instagram, Twitter etc. Some forms cost a lot, some are more inexpensive and some, thankfully, are free.
Artprize in Grand Rapids is like a gift to the local small business is some respects. So much more foot traffic and out of town visitors to admire our great city and what it has to offer. They eat, sleep, and shop here, giving the downtown area a huge boost to most of the businesses. Artprize advertises the event and we all benefit. We also get to enjoy amazing art and artists in our own backyard.
We are thankful to be running a small business in a town that respects the many family businesses. The boost in business to the downtown area is a boost for all of us. Thanks, Artprize, for being such a gift to the community and business in West Michigan!