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I Married A Car Guy: My Journey Toward Car Literacy

Hi, I'm Debbie Nol, and I married a car guy. My 14 years of working at Arie Nol Auto Center has been an incredible journey, building amazing relationships with customers and learning so much from our experienced technicians.

Now I'm launching a blog to share what I've learned about cars and some of my most memorable customer stories. Hopefully you will find my blog both helpful and entertaining!

Snow. Cold. Maybe even bitter cold. Bitter cold in Michigan is best described as cold that causes you to sit in your car at the gas station saying to yourself “Get out and pump gas!”. Ok, maybe that’s just me. But you know that feeling if you’ve lived in Michigan for any amount of time.

I could tell you that our logo, a drawing of a crankshaft and pistons, was created by a large marketing company. That we had focus groups come in and tell us what feeling the logo invoked. That we reviewed the feedback, adjusted the design, spent large amounts of cash to get the color just right, and concluded the project with a launch party. Possibly with crowd- sourcing involved!

Not the type of prepper that has an underground bunker and is eagerly awaiting the zombie apocalypse. However, if you are, September is the month for you!

Most of the educational opportunities I take advantage of now are management or marketing related. I also attend conferences geared towards women in auto care and female entrepreneurs. Mostly because I believe you should never stop learning, and keeping myself current by learning from people that are experts in their field helps me to be better at what I do.

The news is filled these past two weeks with hurricane damage and potential hurricane damage from another approaching hurricane. We see pictures of the devastation that these storms have caused. The emotional and physical damage is devastating and I can’t imagine watching everything you own wash away in a flood.

Grand Rapids is the home to many family-owned businesses. I feel really fortunate to work with my husband and son daily. It is rare to enter our business and not interact with a Nol family member. Most people that have been in our business eventually figure out the familial relationships.