Thursday, 06 July 2017 14:51

Making Car Memories

I had an interesting conversation with a customer and her husband. They're a younger couple with a two year old child. And they bought a sports car. Best of all, it fits a car seat. Kind of the best of both worlds.

Like I've blogged about before, many people purchase vehicles for emotional reasons. Some people spend years searching for a specific car, even down to the color and engine size. The husband in this case was searching as a surprise for his wife. I love that he let her know one night he'd found this car and she said, “Why not?” Sometimes we think of sports cars as a ‘midlife crisis’ present to yourself. How about thinking of them as a fun family car that—while not incredibly practical—will make lots of memories. A mini-van is practical and convenient, a convertible is ‘wind in the hair’ fun. You may not be able to put all your kids in your sports car but you can always justify the purchase by creating individual time with your children on a beautiful Michigan road trip.

This couple is pretty excited about the car. It is a beautiful shade of blue that embodies Michigan summer and fun. I'm sure they'll enjoy many road trips with their little girl and she will have awesome memories of time with her parents. Someday, she'll probably buy a beautiful blue sports car and put HER child in the back in her car seat and hit the road. That’s how car memories are made!

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